Contemporary Visual Merchandising And Environmental Design - Softcover

Diamond, Jay; Diamond, Ellen

Softcover

ISBN 10: 0131730037 ISBN 13: 9780131730038

Verlag: Pearson, 2006

Inhaltsangabe

Examines every aspect of visual merchandising—from point-of-purchase display to signage—and has become the trusted resource for professionals. Rich with photographs and illustrations, the book discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every copy.  Introduces a practical approach to designing display windows that is authored by an industry professional; Amy Meadows, Manager of Visual Marketing, Marshall Fields. Examines the role of advertising, special events and publicity in the success of various retail operations. A new DVD explores the field of visual merchandising and provides readers with illustrations of the industry. Gives readers a comprehensive look at all areas of visual merchandising, including:  point-of purchase display; graphics in the retail environment; signage; and more! Visual merchandising professionals.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 0131730037
• ISBN 13: 9780131730038
• Einband: Taschenbuch
• Auflage: 4
• Anzahl der Seiten: 357
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Deutschland