Digital Marketing Strategy: Text and Cases - Softcover

Urban, Glen

Softcover

ISBN 10: 0131831771 ISBN 13: 9780131831773

Verlag: Pearson, 2003

Inhaltsangabe

For advanced courses in Strategic Marketing, Marketing on the Internet, and Customer Relationship Management.

The Internet and digital technology have changed how marketing is done. While the underlying principles of marketing remain the same, digital technologies provide new ways to improve the efficiency and effectiveness of strategic marketing activities. Digital Marketing Strategy: Text and Cases teaches new tools that make marketing more productive and emphasizes the usefulness of fundamental marketing theories in developing a response to the threats and opportunities created by the Internet.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 0131831771
• ISBN 13: 9780131831773
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 216
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien