Inhaltsangabe
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
The premier marketing strategy and management casebook in the world.
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Reseña del editor
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.
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Strategic Marketing Problems: Cases And Comments
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Strategic Marketing Problems: Cases And Comments
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Strategic Marketing Problems: Cases And Comments
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Strategic Marketing Problems: Cases And Comments
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Strategic Marketing Problems: Cases And Comments
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Strategic Marketing Problems : Cases and Comments
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Pearson Education, Limited, 2006
ISBN 10: 0131871528
ISBN 13: 9780131871526
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Strategic Marketing Problems : Cases and Comments: Eleventh Edition
Verlag:
Pearson/Prentice Hall, Upper Saddle River, NJ, 2007
ISBN 10: 0131871528
ISBN 13: 9780131871526
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