Business and Competitive Analysis: Effective Application of New and Classic Methods - Hardcover

Fleisher, Craig S.; Bensoussan, Babette E.

Hardcover

ISBN 10: 0131873660 ISBN 13: 9780131873667

Verlag: Financial TImes Prentice Hall, 2007

Inhaltsangabe

A comprehensive reference on ways to enhance strategic planning and implement effective corporate strategies introduces a broad spectrum of methods to assess the tools that analyze business, competition, and market data, and offers detailed instructions to help implement strategies quickly and effectively, covering Analysis Theory and Competitive, Enterprise, Environmental, Evolutionary, and Financial and Statistical techniques. (Intermediate)

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Über die Autorin bzw. den Autor

CRAIG S. FLEISHER is Windsor Research Leadership Chair and Professor of Management (Strategy and Entrepreneurship), Odette School of Business, University of Windsor, Ontario, Canada. He was 2006 President of the Board of Directors of the international Society of Competitive Intelligence Professionals (SCIP), inaugural Chairman of the Board of Trustees of the Competitive Intelligence Foundation (Washington, DC), founding editor of the Journal of Competitive Intelligence and Management, and author of eight books and scores of articles. A SCIP Fellow, he serves on several editorial boards of journals in the business intelligence field. He has been recognized as one of Canada’s top MBA professors by Canadian Business magazine.

 

BABETTE E. BENSOUSSAN is the Managing Director of The MindShifts Group Pty. Ltd., a Sydney, Australia-based consulting firm specializing in strategic planning, competitive intelligence, and strategic marketing projects in the Asia Pacific region. Over the past 15 years, she has carried out over 300 intelligence and strategic projects in a wide range of industries and markets. Bensoussan founded and served as Vice President for the Society of Competitive Intelligence Professionals in Australia (SCIPAust). She has been a member of the editorial boards of the Journal of Competitive Intelligence and Management and Competitive Intelligence Review and was awarded the CI field’s highest individual honor in 2006, SCIP’s Meritorious Award.

 

Details zur Ausgabe

• Verlag: Financial TImes Prentice Hall
• Erscheinungsdatum: 2007
• Sprache: Englisch
• ISBN 10: 0131873660
• ISBN 13: 9780131873667
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 491
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar