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Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An - Softcover

Tranter, Kimberly; Stuart-Hill, Trevor; Parker, Juston

 
9780131885899: Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
Softcover
ISBN 10: 0131885898 ISBN 13: 9780131885899
Verlag: Pearson, 2008

Inhaltsangabe

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  A final chapter looks at trends and forecasts the future evolution of this important new field.

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Verlag
Pearson
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0131885898
ISBN 13 
9780131885899
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
360
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien