Inhaltsangabe
For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns.
Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.
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Suchergebnisse für Advertising: Concept and Copy
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Advertising: Concept and Copy
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0131896555I3N00
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Advertising: Concept and Copy
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Zustand: Acceptable. SHIPS FAST. RESCUED + REPAIRED. Features a small coffee mishap, plus a reinforced binding, secured cover, and light annotations or highlighting-a durable, fully readable working copy brought back to life at a great value by our Book Sustainability Project. No access codes or CDs. Bestandsnummer des Verkäufers #107E-00226
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Advertising Concept and Copy
Verlag:
Prentice Hall Press, Englewood Cliffs, Nj, 1994
ISBN 10: 0131896555
ISBN 13: 9780131896550
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Softcover
Anbieter: Ann Becker, Houston, TX, USA
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Zustand: Very Good. Zustand des Schutzumschlags: No Dust Jacket. 0131896555. Bestandsnummer des Verkäufers 69898
Internationale Ausgabe
Advertising: Concept and Copy
Internationale AusgabeAnbieter: GREBOOKS, BOURG-MADAME, Frankreich
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Couverture souple. Zustand: Très bon. very GOOD .tres bon etat,en tres bon etat,malgre quelques traces sur couverture,tracking with signature,delai entre 14 et 30 jours,//// //// A NOTER RESTRICTION ENVOI POUR CERTAINS PAYS DUE A CONTEXTE POLITIQUE ET ARNAQUES SUR ADRESSES.ME DEMANDER AVANT ACHAT.///// PLEASE NOTE SHIPPING RESTRICTIONS FOR CERTAIN COUNTRIES DUE TO POLITICAL CONTEXT AND ADDRESS SCAMS.ASK ME BEFORE PURCHASE. /// PLEASE READ CAREFULLY DUE TO NEW CUSTOMS CONDITIONS PLEASE allow between 14 and 30 days for france and UE and 20 to 50 DAYS for WORLDWIDE ASK me for exact shipping cost,heavy book near 10 kilos,no shipping to po box or similar,NO RETURN,sent with tracking and signature,please allow 2/4 weeks for delivery,PREFERABLY PAYPAL OR WIRE for payment Très bon état, légères traces sur couverture, colissimo ou mondia relay, (délai entre 10 et 15 jours, car je suis loin des deux) ,envoi France metro uniquement, me demander pour expédition internationale,PAS DE RETOUR,envoye sous cartonASK ME FOR INTERNATIONAL SHIPPING A classic text now in a new edition, George Felton s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong from what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ad s surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play. It discusses the tools at a copywriter s commancreating a distinctive brand voice, telling stories, using language powerfully and originally well as the wide variety of media and advertising genres that carry and help shape messages. But great executions are elusive. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work. Bestandsnummer des Verkäufers ABE-1764248265464
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