STRATEGIC MANAGEMENT: CASEBOOK - Softcover

CROSSAN

Softcover

ISBN 10: 013206667X ISBN 13: 9780132066679

Verlag: Financial Times Prentice Hall, 2012

Inhaltsangabe

This text supports Strategy and Policy courses by providing high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business, Harvard Business School, IMD, and independent sources.

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Strategic Management: A Casebook 8^th edition BCC

Now in its eighth edition, Strategic Management: A Casebook presents class-tested, carefully crafted cases in which you ll discover the ways general managers formulate and implement strategic policy.

All the cases in this book deal with problems facing general managers. Based on real situations . the cases progress from analysis (what are the key elements in this firm s situation?) through desired action (what should be done?) to detailed implementation (how should it be done?).

This casebook can be used alone or in conjunction with Strategic Analysis and Action by Mary Crossan and her author team.

Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 013206667X
• ISBN 13: 9780132066679
• Einband: Tapa blanda
• Anzahl der Seiten: 396
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien