Advertising & IMC: Principles & Practice - Hardcover

Moriarty, Sandra; Mitchell, Nancy; Wells, William

Hardcover

ISBN 10: 0132163640 ISBN 13: 9780132163644

Verlag: Pearson College Div, 2011

Inhaltsangabe

<>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Details zur Ausgabe

• Verlag: Pearson College Div
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0132163640
• ISBN 13: 9780132163644
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 657
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien