Marketing: Real People, Real Choices, Value Edition

Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.

ISBN 10: 0132177145 ISBN 13: 9780132177146

Verlag: Pearson College Div, 2011

Inhaltsangabe

Book by Solomon Michael R Marshall Greg W Stuart Elnora W

Über diesen Titel

Reseña del editor:

Real people, real choices-give students a real feel for marketing. "Marketing: Real People, Real Choices"is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Biografía del autor:

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

Über diese Auflage

• Verlag: Pearson College Div
• Erscheinungsdatum: 2011
• ISBN 10: 0132177145
• ISBN 13: 9780132177146
• Einband: Hojas sueltas
• Anzahl der Seiten: 570