Verwandte Artikel zu Public Relations Writing: An Issue-Driven, Behavioural...
Inhaltsangabe
Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writing and organizing public relations techniques.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.