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Strategic Management: Cases (Strategic Management: Concepts and Cases) - Softcover

Wright, Peter L.; Kroll, Mark J.; Parnell, John A.

 
9780132340144: Strategic Management: Cases (Strategic Management: Concepts and Cases)

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Inhaltsangabe

Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences. Also available as "Strategic Management: Concepts and Cases" (0-13-228719-6)

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