The Strategy Process: Concepts, Context and Cases: United States Edition - Hardcover

Mintzberg, Henry; Quinn, James Brian

Hardcover

ISBN 10: 0132340305 ISBN 13: 9780132340304

Verlag: Pearson, 1996

Inhaltsangabe

Book by Mintzberg Henry Quinn James Brian

Über diesen Titel

Reseña del editor

New edition of an eclectic text for the field of business policy, or, as it is now more popularly called, strategic management. The text combines theory, practice, and discussion of the linkage between the two in its coverage of strategy and organization. Rather than discussing implementation as i

Reseña del editor

This collection of readings, edited by Henry Mintzberg, is combined with cases from James Brian Quinn. Together they present an up-to-date look at how actual companies act strategically and the research driving them. Includes the most exciting new organization and strategy concepts to emerge in the last few years: Core Competency Strategies, Strategic Outsourcing, Managing with the new digital technologies, Managing Hypercompetition; addresses global dimensions of today's major strategy issues; cases provide a balanced mix of service industries, global competition, high technology concepts, new organizational forms, and management of software systems; examines the cross functional aspects of strategic management from sources such as: Organizational Behavior, Operations Management, Power and Politics, and Organizational Design.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 1996
• ISBN 10: 0132340305
• ISBN 13: 9780132340304
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 990