This book brings together 50 powerful "truths" about making better decisions: real solutions for the tough challenges faced by every decision-maker, in business and in life. You'll discover how to systematically prepare to make better decisions... how to get the right information, without getting buried in useless data... how to minimize your risks, and then act decisively... how to handle your emotions... make better group decisions... survive mistakes... and a whole lot more. This isn't "someone's opinion": it's a definitive, evidence-based guide to effective decision-making -- a set of bedrock principles you can rely on no matter what kind of decisions you make!
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Robert E. Gunther is coauthor or collaborator on more than 20 books. Among many projects, he served as collaborating writer on Wharton on Making Decisions and coauthored The Wealthy 100, a ranking of the wealthiest Americans since the start of the country. His books have been translated into more than a dozen languages. He has appeared on CNBC’s Power Lunch, NPR’s Morning Edition, and numerous local and national radio and television programs. His projects also have been featured in The New York Times, Time, USA Today, and Fortune. His columns or articles have been published in Harvard Business Review, American Heritage, Investor’s Business Daily, and The Philadelphia Inquirer. As founder of Gunther Communications, he has collaborated with leading business professors on books and articles, and engaged in communications work for Fortune 500 companies, universities, and major non-profits. After graduating from Princeton University, he worked as a reporter and editor for The Press of Atlantic City. He later joined the Wharton School where he served as director of development communications and director of publications in executive education. He and his wife have three children and live outside Philadelphia.
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