Marketing Management - Hardcover

Kotler Ph.D., Philip; Keller, Kevin Lane

Hardcover

ISBN 10: 0132360624 ISBN 13: 9780132360623

Verlag: Pearson Prentice Hall, 2007

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Biografía del autor:

Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.

Über diese Auflage

• Verlag: Pearson Prentice Hall
• Erscheinungsdatum: 2007
• ISBN 10: 0132360624
• ISBN 13: 9780132360623
• Einband: Tapa dura