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Marketing Management: Analysis, Planning, Implementation, and Control - Hardcover

Kotler, Philip; Kotler, Phillip

 
9780132435109: Marketing Management: Analysis, Planning, Implementation, and Control
Hardcover
ISBN 10: 0132435101 ISBN 13: 9780132435109
Verlag: Pearson Education (US), 1996

Inhaltsangabe

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson Education (US)
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0132435101
ISBN 13 
9780132435109
Einband
Gebundene Ausgabe
Anzahl der Seiten
832
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar