Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
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Anbieter: Goodwill Southern California, Los Angeles, CA, USA
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Hardcover. Zustand: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G013244609XI5N01
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Hardcover. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G013244609XI4N01
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Hardcover. Zustand: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G013244609XI5N10
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Hardcover. Zustand: Very Good. No Jacket. Ex-Library copy with typical library marks and stamps. Dust jacket missing. Revised edition. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Text is clear of markings. Binding is tight. Secure packaging for safe delivery. Bestandsnummer des Verkäufers 1769115666
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