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Tested Advertising Methods (Business Classics Series) - Hardcover

Caples

 
9780132446099: Tested Advertising Methods (Business Classics Series)
Hardcover
ISBN 10: 013244609X ISBN 13: 9780132446099
Verlag: Prentice Hall, 1997

Inhaltsangabe

Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.

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Verlag
Prentice Hall
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
013244609X
ISBN 13 
9780132446099
Einband
Gebundene Ausgabe
Auflage
5
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Yeepin GmbH
492000000000
sunshine12232@outlook.com

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Deutschland