Integrated Operations Management: Adding Value for Customers - Hardcover

Hanna, Mark D.

 
9780132585262: Integrated Operations Management: Adding Value for Customers

Inhaltsangabe

This textbook emphasizes two major themes, first, that adding value and customer satisfaction should be the ultimate objective of any firm, and second, integrated operations - it usually takes coordinated operations to deliver the combination of service and value required to satisfy customers.

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