Strategic Management: A Competitive Advantage Approach, Concepts - Softcover

David, Fred R.

Softcover

ISBN 10: 0132666219 ISBN 13: 9780132666213

Verlag: Pearson, 2012

Inhaltsangabe

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

 

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.

 

Über diesen Titel

Reseña del editor

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2012
• ISBN 10: 0132666219
• ISBN 13: 9780132666213
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 400
• Kontakt zum Hersteller: Nicht verfügbar