Innovation War, The (Prentice-hall International Series in Industrial & Systems Engineering) - Softcover

Braun Christoph-Friedrich, Von

9780132681780: Innovation War, The (Prentice-hall International Series in Industrial & Systems Engineering)

Softcover

ISBN 10: 0132681781 ISBN 13: 9780132681780

Verlag: Financial Times Prentice Hall, 2008

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Book by von Braun ChristophFriedrich

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Rese�a del editor:

For business courses including Management and Marketing, as well as Industrial Engineering courses. Also appropriate for strategic planners, R&D managers, senior corporate executives, and consultants. Without any fancy technical jargon, Christoph-Friedrich von Braun lays out the history of technological research that has evolved from healthy competition into a kind of mania for the new. He shows how today's corporations are pursuing innovation merely for the sake of outdoing other companies, and squandering a fortune as a result.

Contraportada:

Competition for its own sake is taking its toll on high-tech corporations around the world. At breathtaking speeds, they are swamping markets with torrents of faster and faster new product introductions. But in today's lean and mean economy, with finicky customers and rising pressures to save natural resources, mere novelty is not enough to justify the enormous costs of cutthroat R&D. Christoph-Friedrich von Braun offers a cogent analysis of how we got this way, and several practical suggestions for how we can stop. Taking a historical perspective and a thorough analytical approach supported by numerous case studies, Dr. von Braun provides you the tools to analyze the R&D role in the readers own organization.

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