Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs: Choosing the Right Tools and Resources to Fit Your Needs (paperback) - Softcover

Shah, Rawn

Softcover

ISBN 10: 0132711672 ISBN 13: 9780132711678

Verlag: FT Press, 2010

Inhaltsangabe

Book by Shah Rawn

Über diesen Titel

Reseña del editor:

We all fail. And when it happens to you, someone's certain to point out that you can learn more from your failures than your successes. But learning from failure isn't automatic, or instantaneous. It requires very specific emotional and rational skills. You can learn those skills from this book. Drawing on leading-edge research with hundreds of entrepreneurs who have experienced both failure and success, From Lemons to Lemonade offers powerful strategies and practical techniques for managing the emotions generated by failure, so failure becomes less painful, learning happens faster, and you grow as much as possible from the experience. Dr. Dean Shepherd shows how to clarify why you failed, so you can walk away with insights you can actually use...helps you discover when to "pull the plug" on a failure in progress, so it won't last longer or feel even worse than necessary...shows how to eliminate secondary stresses that aggravate failure or make it more likely...helps you maintain your commitment to excellence even when you know that repeated project failure is likely...helps you master the self-compassion and self-caring you deserve in times of trouble. Let's face it: failing is never easy. But From Lemons to Lemonade will help you make it less painful and more useful and help you move from failure to success far more rapidly.

Contraportada:

The First Best-Practice Guide to Executing Any Type of Social Computing Project

 

Organizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.

 

In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them vibrant.

 

·   From mega-trends to micro-issues

    Mastering both high-level strategy and day-to-day, ground-level management

 

·   Defining the social experience you want to provide to your community

    Clarifying how members can join together and collaborate on collective tasks

 

·   Focusing on the crucial human factors

    Building a culture of engagement in deeper collaborative relationships

 

·   Promoting effective leadership and governance

    Setting ground rules that work appropriately for the situation, without “oppression”

 

·   Building the skills to manage and measure your collaborative project

    Discovering the skills necessary to effectively lead computing projects

Über diese Auflage

• Verlag: FT Press
• Erscheinungsdatum: 2010
• ISBN 10: 0132711672
• ISBN 13: 9780132711678
• Einband: Tapa blanda
• Anzahl der Seiten: 192