2012 MyLab Marketing with Pearson eText -- Access Card -- for Consumer Behavior - Hardcover

Solomon, Michael R.

9780132720472: 2012 MyLab Marketing with Pearson eText -- Access Card -- for Consumer Behavior

Hardcover

ISBN 10: 0132720477 ISBN 13: 9780132720472

Verlag: Pearson, 2012

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�ber die Autorin bzw. den Autor

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

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