Retail Management: A Strategic Approach - Hardcover

Berman, Barry; Evans, Joel R.

 
9780132720823: Retail Management: A Strategic Approach

Inhaltsangabe

The text that helps readers thrive in today’s retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Weitere beliebte Ausgaben desselben Titels

9780273768562: Retail Management: A Strategic Approach

Vorgestellte Ausgabe

ISBN 10:  0273768565 ISBN 13:  9780273768562
Verlag: PEV, 2012
Softcover