Merchandising Mathematics for Retailing (Myfashionkit) - Softcover

Easterling, Cynthia; Easterling, Cynthia R.; Flottman, Ellen L.; Jernigan, Marian H.; Wuest, Beth ES

 
9780132724166: Merchandising Mathematics for Retailing (Myfashionkit)

Inhaltsangabe

Written by experienced retailers, Merchandising Mathematics for Retailing, 5/e introduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them in solving everyday retail merchandising problems. Instructor- and student-friendly, it features clear and concise explanations of key concepts, followed by problems, case studies, spreadsheets, and summary problems using realistic industry figures. Most chapters lend themselves to spreadsheet use, and skeletal spreadsheets are provided to instructors within the Instructor's Manual. This edition is extensively updated to reflect current trends, and to discuss careers from the viewpoint of working professionals. It adds 20+ new case studies that encourage students to use analytic skills, and link content to realistic retail challenges. This edition also contains a focused discussion of profitability measures, and an extended discussion of assortment planning.

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9780132992862: Merchandising Mathematics for Retailing Plus MyFashionKit with Pearson eText -- Access Card Package

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ISBN 10:  0132992868 ISBN 13:  9780132992862
Verlag: Prentice Hall, 2012
Softcover