Marketing:An Introduction - Softcover

Gary, Armstrong; Philip, Kotler

Softcover

ISBN 10: 0132744031 ISBN 13: 9780132744034

Verlag: Financial Times Prentice Hall, 2012

Inhaltsangabe

This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value―creating it and capturing it―drives every effective marketing strategy.

Über diesen Titel

Reseña del editor

This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Reseña del editor

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value--creating it and capturing it--drives every effective marketing strategy. The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest technologies.

Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 0132744031
• ISBN 13: 9780132744034
• Einband: Tapa blanda
• Anzahl der Seiten: 672
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar