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Inhaltsangabe
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
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Reseña del editor
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Biografía del autor
Bowen is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.
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Marketing for Hospitality and Tourism (6th Edition)
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.42. Bestandsnummer des Verkäufers G0132784025I4N00
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Marketing for Hospitality and Tourism (6th Edition)
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.42. Bestandsnummer des Verkäufers G0132784025I4N00
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Marketing for Hospitality and Tourism
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.42. Bestandsnummer des Verkäufers G0132784025I3N00
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Marketing for Hospitality and Tourism (6th Edition)
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hardcover. Zustand: Good. 6th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Bestandsnummer des Verkäufers 001217534U
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Marketing For Hospitality And Tourism: Pearson New International Edition
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Paperback. Zustand: NEW. International Edition, Paperback, Global Edition, Brand New, Printed on high quality paper , ISBN and Cover image may differ,Contents Similar to US Edition,No CD/Access code. We ship from multiple Location Including India, SAVE HUGE ON MONEY.Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. 1.49. Bestandsnummer des Verkäufers IN1#9781292020037
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Marketing for Hospitality and Tourism (6th Edition)
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Hardcover. Zustand: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Bestandsnummer des Verkäufers Scanned0132784025
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Marketing for Hospitality and Tourism
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Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Bestandsnummer des Verkäufers 18619761-5
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Marketing For Hospitality And Tourism (6th Edition) ; 9780132784023 ; 0132784025
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Marketing for Hospitality and Tourism (6th Edition)
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hardcover. Zustand: Good. 6th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Bestandsnummer des Verkäufers 001217534U
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Marketing for Hospitality and Tourism
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Zustand: Brand New. Softcover, International Edition. This is an International Edition. Bestandsnummer des Verkäufers 45351527
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