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Inhaltsangabe
Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or Sbu) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
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Reseña del editor
Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
Biografía del autor
DAVID FAULKNER and CLIFF BOWMAN are members of the faculty at the Cranfield School of Management, U.K.
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- VerlagPrentice Hall Ptr
- Erscheinungsdatum1994
- ISBN 10 0132914778
- ISBN 13 9780132914772
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten140
- Kontakt zum HerstellerNicht verfügbar
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Essence of Competitive Strategy, The (The Essence of Management)
ISBN 10: 0132914778
ISBN 13: 9780132914772
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Paperback
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Paperback. Zustand: Very Good. Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR001131954
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Essence Competitive Strategy (Essence of Management Series)
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780132914772
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Essence of Competitive Strategy, The
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Essence Competitive Strategy (Essence of Management Series)
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Paperback. Zustand: Very Good. Essence Competitive Strategy (Essence of Management Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780132914772
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Essence of Competitive Strategy, The (The Essence of Management)
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Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bestandsnummer des Verkäufers CHL8922978
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The Essence of Competitive Strategy (The Essence of Management)
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780132914772. Bestandsnummer des Verkäufers 9762438
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The Essence of Competitive Strategy (The Essence of Management)
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780132914772. Bestandsnummer des Verkäufers 9762436
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Essence of Competitive Strategy, The
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Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers F-059-558
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The Essence of Competitive Strategy
Verlag:
Pearson Education, Limited, 1994
ISBN 10: 0132914778
ISBN 13: 9780132914772
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Erstausgabe
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Zustand: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers GRP35449375
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Essence of Competitive Strategy, The (The Essence of Management)
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Zustand: Sehr gut - gebraucht. Broschiert 140 S. Sehr guter Zustand, ohne Namenseintrag, Zustand: 6, Sehr gut - gebraucht, Broschiert Prentice Hall Ptr , 1995 140 S. , Essence of Competitive Strategy, The (The Essence of Management), Faulkner, David. Bestandsnummer des Verkäufers BU276199
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