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Advertising Management: United States Edition - Hardcover

Batra, Rajeev; Myers, John G.; Aaker, David A.

 
9780133057157: Advertising Management: United States Edition

Inhaltsangabe

Appropriate for courses in Advertising Management.

The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

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