Consumer Behavior: Buying, Having, and Being - Hardcover

Solomon, Michael R.

Hardcover

ISBN 10: 013347223X ISBN 13: 9780133472233

Verlag: Pearson College Div, 2014

Inhaltsangabe

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For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

• Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.

• Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
• Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
• Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

013347223X / 9780133472233 Consumer Behavior: Buying, Having, and Being Plus NEW MyMarketingLab with Pearson eText -- Access Card Package

Package consists of:

0133450899 / 9780133450897 Consumer Behavior: Buying, Having, and Being

0133451925 / 9780133451924 NEW MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being

Über diesen Titel

Über die Autorin bzw. den Autor

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

Details zur Ausgabe

• Verlag: Pearson College Div
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 013347223X
• ISBN 13: 9780133472233
• Einband: Tapa dura
• Anzahl der Seiten: 582
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien