Globalizing Strategy

Yip, George

ISBN 10: 0133576582 ISBN 13: 9780133576580

Verlag: Prentice Hall, 1992

Inhaltsangabe

The traditional multinational strategy of letting local branches to cater for local needs is no longer appropriate. This book shows how to create a comprehensive and integral global strategy. Using examples from Japan, USA and Europe, the book shows how to analyze and exploit international markets.

Über diesen Titel

Reseña del editor

How can managers cope with the forces of globalization? Which companies need a global strategy? What is a successful global strategy? How can business organizations implement worldwide initiatives? These are some of the most challenging questions facing multinational companies today. Executives need to recognize that the traditional multinational approach--in which country subsidiaries design, produce, and market products tailored to local needs--is being made obsolete by falling trade barriers, costly and quickly changing technology, and the growing similarity of international customer needs. Companies now need a total global strategy that combines a successful core strategy in the home market with effective international adaptation and global integration. George Yip's Total Global Strategy is the definitive work on how companies can manage for worldwide competitive advantage. This work is based on a five-year research program in which Dr. Yip interviewed over fifty senior executives at twenty-three of the world's largest American, European, and Japanese multinational companies, as well as on his twenty years of involvement with multinational companies as a manager, consultant, and educator in the United States, Europe, and Asia. Yip provides the first systematic, comprehensive, balanced, and practical approach to developing a global strategy: diagnosing industry globalization potential, achieving global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, building the global organization, and measuring the use of global strategy. The final, highly innovative, chapter of the book provides astep-by-step guide, with worksheets, on how to conduct a global strategy analysis. The book is also filled with examples and case studies of American, European, and Japanese companies to illustrate and support key points. Total Global Strategy is essential reading for both inter

Details zur Ausgabe

• Verlag: Prentice Hall
• Erscheinungsdatum: 1992
• Sprache: Englisch
• ISBN 10: 0133576582
• ISBN 13: 9780133576580
• Einband: Libro de texto
• Anzahl der Seiten: 416
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar