Consumer Behavior - Hardcover

Solomon, Michael R.

Hardcover

ISBN 10: 013365768X ISBN 13: 9780133657685

Verlag: Pearson, 1995

Inhaltsangabe

Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices - explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

Über diesen Titel

Reseña del editor

Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

Reseña del editor

Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 1995
• Sprache: Englisch
• ISBN 10: 013365768X
• ISBN 13: 9780133657685
• Einband: Tapa dura
• Anzahl der Seiten: 682
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien