Retail Management: A Strategic Approach - Hardcover

Berman, Barry; Evans, Joel; Chatterjee, Patrali

Hardcover

ISBN 10: 0133796841 ISBN 13: 9780133796841

Verlag: Pearson, 2017

Inhaltsangabe

For courses in Retail Management.

A contemporary text that helps students thrive in todayGÇÖs retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in todayGÇÖs retailing industry.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 0133796841
• ISBN 13: 9780133796841
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 592
• Kontakt zum Hersteller: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Niederlande