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--Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.
Better Business offers the business content aspiring professionals need, but in abetter way. By presenting the material in a stimulating Q&A format,Better Business encourages readers to fully engage with the materials and understand rather than memorize key concepts.
0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package
Package consists of
0133059049 / 9780133059045 Better Business
0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
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- VerlagPearson College Div
- Erscheinungsdatum2014
- ISBN 10 0133871223
- ISBN 13 9780133871227
- EinbandRústica
- Anzahl der Seiten593
- HerausgeberSolomon Michael R.
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