Marketing 2014 + MyMarketingLab With Pearson eText Access Code: Defined, Explained, Applied - Softcover

Levens, Michael

Softcover

ISBN 10: 0133879259 ISBN 13: 9780133879254

Verlag: Pearson College Div, 2014

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A unique and easy-to-read breakdown of marketing information.

 

Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text–rather than passively read it.

 

The second edition features a new format that makes it easier for readers to study and learn the material.

 

0133879259 / 9780133879254 Marketing: Defined, Explained, Applied Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package

Package consists of:   

0132177153 / 9780132177153 Marketing: Defined, Explained, Applied

0133783197 / 9780133783193 2014 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Defined, Explained, Applied

 

Über diese Auflage

• Verlag: Pearson College Div
• Erscheinungsdatum: 2014
• ISBN 10: 0133879259
• ISBN 13: 9780133879254
• Einband: Tapa blanda
• Anzahl der Seiten: 371