Strategic Management: Concepts and Cases: A Competitive Advantage Approach

David, Fred R.; David, Forest R.

ISBN 10: 0134167902 ISBN 13: 9780134167909

Verlag: Pearson College Div, 2016

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Reseña del editor

For undergraduate and graduate courses in strategy.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

• Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found inMyManagementLab.
• Guide Student’s Learning: Proven pedagogy, exercise sets, and end—of-chapter material are all geared towards ensuring students grasp the concepts.
• Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis.
  

Note: You are purchasing a standalone product; MyLab does not come packaged with this content. If you would like to purchaseboth the physical text and MyLab search for ISBN-10: 0133768767/ISBN-13: 9780133768763. That package includes ISBN-10: 0133444791/ISBN-13: 9780133444797 and ISBN-10: 0133451836/ISBN-13: 9780133451832.

MyLab is not a self-paced technology and should only be purchased when required by an instructor.

Biografía del autor

Fred R. and Forest R. David, a father son team, have published more than 50 articles in journals such as "Academy of Management Review," "Academy of Management Executive," "Journal of Applied Psychology," "Long Range Planning," "International Journal of Management," "Journal of Business Strategy," and "Advanced Management Journal." Fred and Forest s recent article titled Mission Statement Theory and Practice: A Content Analysis and New Direction, published in the "International Journal of Business, Marketing, and Decision Sciences," is changing the way organizations devise and use vision and mission statements. Fred and Forest are coauthors of "Strategic Management: Concepts and Cases A Competitive Advantage Approach "that has been on a two-year revision cycle since 1987 when the first edition was published. This text has been a leader in the field of strategic management for almost three decades, providing an applications, practitioner-approach to the discipline. More than 500 colleges and universities have used this textbook over the years. For seven editions of this book, Forest has been sole author of the "Case Instructor s Resource Manual, "having developed extensive teachers notes (solutions) for all the cases. Forest is author of the Case MyLab and Chapter MyLab ancillaries, as well as the free Excel Student template found on the author s Web site. www.strategyclub.com The authors actively assist businesses globally in doing strategic planning. They have written and published more than 100 strategic-management cases. They were invited keynote speakers in September 2015 in Monterrey, Mexico, at the XXII Congreso Industrial, the largest Congress of Industrial Engineering in Latin America. They were also invited keynote speakers at the Pearson International Forum in Monterrey, Mexico, delivering a one-hour presentation to 80 Spanish-speaking, management professors. With a Ph.D. in Management from the University of South Carolina, Fred is the TranSouth Professor of Strategic Planning at Francis Marion University in Florence, South Carolina. Forest has taught strategic-management courses at Mississippi State University, Campbell University, and Francis Marion University."

Details zur Ausgabe

• Verlag: Pearson College Div
• Erscheinungsdatum: 2016
• ISBN 10: 0134167902
• ISBN 13: 9780134167909
• Einband: Hojas sueltas
• Sprache: Englisch
• Anzahl der Seiten: 651