Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics) - Hardcover

Judah, Phillips

Hardcover

ISBN 10: 0134177282 ISBN 13: 9780134177281

Verlag: Financial Times Prentice Hall, 2016

Über diesen Titel

Críticas

"This book is the answer to your prayers. Buy and read this book-every page of it. Take its recommendations to heart. If you want to be successful at ecommerce, you need a heavy dose of analytics. And if you want to be successful at ecommerce analytics, you need a heavy dose of this fine book." -Thomas H. Davenport, President's Distinguished Professor of Information Technology, Babson College; Research Fellow, MIT Center for Digital Business; Cofounder, International Institute for Analytics; Senior Advisor to Deloitte Analytics; author of 17 books "Leveraging analytics to improve business results requires first knowing the questions that need to be answered. Ecommerce Analytics is the book to read if you are looking to use data to improve your online performance." -Josh James, Founder and CEO, Domo; Cofounder and Former CEO, Omniture "With U.S. ecommerce sales set to cross $450 billion in 2017, the opportunity in front of you is immense. Yet, it is likely your conversion rates are stuck at 2%. I'm excited about Judah's comprehensive tome because it is just what the doc prescribed to help unstick your ecommerce strategies. From cart abandonment to multichannel attribution to lifetime value... You'll get precise guidance to win big!" -Avinash Kaushik, Digital Marketing Evangelist, Google; author, Web Analytics 2.0, Web Analytics: An Hour a Day "Are you a digital analyst working for an ecommerce company? Or are you an ecommerce marketer and your boss just asked you to provide more data about your digital efforts? If you are, then you should check out Ecommerce Analytics! "Judah does a great job of making digital analytics for ecommerce logical and easy to understand. If you're a digital analyst familiar with topics like attribution modeling, you'll love how Judah discusses the specifics for an ecommerce business. "If you're new to digital analytics you'll find the content easy to approach and very actionable. But that doesn't mean that he cuts corners! Judah is really, really thorough! He takes the time to dive into all the different metrics and analysis techniques that you can perform on your ecommerce business. "I put Ecommerce Analytics on my bookshelf and plan to use it whenever I work with an ecommerce company-you should, too!" -Justin Cutroni, Analytics Evangelist, Google; author of Google Analytics and Performance Marketing with Google Analytics "Judah has done the impossible. In just a few chapters, he helps you understand the opportunity ecommerce retailers have in front of them, the monumental impact ecommerce analysis can have, the challenges you'll face from a management and socialization perspective, and most importantly how to navigate all of it and get stuff done. "This book is a must-read for those who want to elevate their ecommerce stores to the next level, for the data teams who are tired of shouting into the wind, and for the managers who want to make a more meaningful impact on the organization. It is well researched, carefully thought out, and covers all of the bases. Stop reading this and buy the book already; your company will thank you." -Tommy Walker, Editor-in-Chief, Shopify "This important book is required reading for anyone who wants to understand how to deliver successful ecommerce analysis and data science. It's instructive and helpful, unifying the subject matter in way that is actionable for leadership, managers, technologists, and analysts." -Raj Aggarwal, Cofounder and CEO, Localytics "Judah has created a must-read book for all digital analysts. It's clearly framed and combines a comprehensive understanding of the topic with a practical flavor only the author can bring through decades of experience. This should be a hit in any college analytics class and will be on my graduate analytic course reading list in the future." -Rand Schulman, Managing Partner, Efectyv Digital; Cofounder, DealSignal; Cofounder, Digital Analytics Association "In Ecommerce Analytics, Judah has delivered a comprehensive survey of the field, covering a broad array of topics important to implementers, analysts, and executives. This book contains a wealth of information that will be valuable in successfully executing an ecommerce strategy." -Bob Page, Director Emeritus, Digital Analytics Association; Internet entrepreneur "Judah has delivered something critical in this remarkable information age-a broad, comprehensive summary of the essential elements of digital commerce. Ecommerce Analytics starts by showing what's possible, in stark terms: the size and growth of the market, along with metrics of the leaders. From there, it elaborates on the entire taxonomy-defining the end-to-end process, what data to collect-how to analyze it-and then most importantly how to interpret it and optimize from there. He even digs into some of the trickiest bits: attribution, governance, and how to organize the company around digital success. Finally, his consistent emphasis on asking business questions and defining the outcomes and measurements before starting to crunch the numbers makes the subject truly accessible-and actionable." -Sid Probstein, Founder and CEO, RightWhen; Cofounder and former CTO, Attivio "Ecommerce Analytics helps you understand each of the critical components needed to collect data, personalize interactions, and move customers through the funnel. It's the backbone of marketing automation and personalization. This is the best book for anyone who works in ecommerce or who wants a job in that field where they will have to use data to understand and drive the business." -Jonathan Corbin, Director, Marketo "Ecommerce: In 2016, everyone's doing it; few do it well; even fewer share what they've learned, and only one makes the top of that list. Judah Phillips is that person, and this is that book. I've learned a ton from Judah, and you will, too." -Cesar Brea, Founder, Force Five Partners; author of Sales and Marketing Analytics and Pragmalytics "No one understands analytics more than my man Judah. This is a crucial read for anyone trying to step up their analytics game and who wants the tangible results that mastering data brings!" -Greg Selkoe, Founder and CEO, Curateurs.com; Founder and former CEO, Karmaloop "Ecommerce Analytics is a must-read for anyone involved in ecommerce. Not only will you learn how to do different types of analysis, it also covers the hard topics like data modeling, data integration, attribution, and building data-driven teams. You'll even get some conversion optimization knowledge, too. You should read it before your competition does." -Bryan Eisenberg, Cofounder and CMO, IdealSpot; coauthor of the Wall Street Journal and New York Times bestselling books Call to Action, Waiting for Your Cat to Bark?, Always Be Testing, and Buyer Legends: The Executive Storytellers Guide "This book is a must-read for anyone interested in making the most of their ecommerce-related data. The author does an excellent job making complex concepts accessible as well as teaching the reader how to get to actionable insights." -Jesse Harriott, CAO, Constant Contact

Reseña del editor

Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.

Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2016
• ISBN 10: 0134177282
• ISBN 13: 9780134177281
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 368