Public Relations: Strategies and Tactics

Wilcox, Dennis L.; Cameron, Glen T.; Reber, Bryan H.

ISBN 10: 0134224078 ISBN 13: 9780134224077

Verlag: Pearson College Div, 2015

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Rese�a del editor:

REVEL for "Public Relations: Strategies and Tactics "uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. Authors Dennis Wilcox, Glen Cameron, and Bryan Reber reference landmark studies and time-honored public relations techniques throughout. The writing is geared to undergraduates, and many colorful charts and photos enhance major concepts.
REVEL is Pearson s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students.
NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

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Biograf�a del autor:

Dennis L. Wilcox, Ph.D., is professor emeritus of public relations and past director of the School of Journalism & Mass Communications at San Jose State University, California. He is a Fellow and accredited (APR) member of the Public Relations Society of America, former chair of the PRSA Educator s Academy, and past chair of the public relations division of AEJMC. Among his six books, Dr. Wilcox is the lead author of "P" "ublic Relations: Strategies and Tactics" and "T" "hink: Public Relation, "and."" "P" "ublic Relations Writing and Media Techniques." His honors include PRSA s Outstanding Educator, the Xifra Award from the University of Girona (Spain), and an honorary doctorate from the University of Bucharest. He is currently a member of the International Public Relations Association (IPRA) and the Arthur W. Page Society, a group of senior communication executives. Dr. Wilcox regularly gives presentations to students and professionals in such diverse nations as Thailand, India, Latvia, Serbia, and Argentina. Glen T. Cameron, Ph.D., is Gregory Chair in Journalism Research and founder of the Health Communication Research Center at the University of Missouri. Dr. Cameron has authored more than 300 articles, chapters, and award-winning conference papers on public relations topics. In addition to being coauthor of "P" "ublic Relations: Strategies and Tactics," he is also coauthor of "T" "hink: Public Relations "and Public Relations Today: Managing Competition and Conflict. A popular lecturer internationally, Dr. Cameron has received the Baskett-Moss and Pathfinderawards for career achievement. Dr. Cameron gains ongoing public relations experience by managing over $42 million in external funding of health public relations projects for sources such as NIH, NCI, Missouri Foundation for Health, USDA, CDC, the U.S. Department of Defense, and Monsanto. Bryan H. Reber, Ph.D., is professor of public relations at the University of Georgia s Grady College of Journalism and Mass Communication.He teaches introduction to public relations, management, writing, and campaigns. On the graduate level he teaches management, persuasion, campaign research, and public opinion. His research focuses on public relations theory, practice, pedagogy and health communication and has been published articles in such publications as the "Journal of Public Relations Research," "Journalism and Mass Communication Quarterly, "and "Public Relations Review," Dr. Reber regularly presents his research at national and international academic conferences. He is the co-author of several books, including "Think: Public Relations, " "Public Relations Writing & Media Tactics," and "Public Relations Today: Managing Competition and Conflict." Dr. Reber worked for 15 years in public relations at Bethel College, Kansas. He has conducted research for the Sierra Club, Ketchum, and the Georgia Hospital Association, among others. "

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