Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success - Hardcover

Jap, Sandy

Hardcover

ISBN 10: 0134386353 ISBN 13: 9780134386355

Verlag: Pearson Education (US), 2015

Inhaltsangabe

Partnerships and alliances are key to modern business success. But they disappoint and fail far too often. Partnering with the Frenemy explains why, and helps you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on her cutting-edge research, Sandy Jap illuminates the widespread "frenemy" phenomenon in organizational partnerships, where partners who start as non-competitive "friends" become "enemies" over time.

Jap identifies the economical and structural causes of "frenemization," in which success creates imbalances in power dynamics, leading partners to rebalance their relationships in ways that cause resentment, contempt and often direct competition. Equally important, she reveals equally crucial non-economic and social causes for partnership failure, where seemingly innocuous acts of interpersonal opportunism and "sins of omission" gradually poison organizational collaboration. To support her insights, she offers numerous case studies, both ongoing (Samsung and Google, Martha Stewart and Macy's, Oracle and Sun Microsystems) and historical (Best Buy and Apple, Calvin Klein and Warnaco, Nike and Footlocker).

Building on her deep insights into the twin causes of frenemization, Jap offers specific recommendations for avoiding problems, revitalizing weakening partnerships by reducing bureaucracy and complacency, and recognizing when a partnership can't be saved.

Über diesen Titel

Über die Autorin bzw. den Autor

Sandy Jap is currently a professor of marketing at the Goizueta Business School at Emory University. She joined the school in 2001 and is a cofounder of the Emory Marketing Analytics Center (MAC). Her research centers on the development and management of interorganizational relationship and multichannel strategy as well as e-procurement design of industrial reverse auctions. She has developed algorithms for analyzing and forecasting bidding strategies related to effective auction design. She has won numerous awards for her impact on the field and is currently developing decision support systems for multichannel sales and media management with a number of firms. Her research efforts have been conducted in a number of industries, including the aerospace, automotive, chemical, petroleum, high-tech, and consumer product industries, and the work has received significant attention from the academic community and the marketplace, including the Wall Street Journal, CFO Magazine, and Harvard Business Review. She is an editorial board member at leading marketing journals, and her work appears in a variety of books. She was on the faculty at the Sloan School of Management at the Massachusetts Institute of Technology from 1995-2001 prior to joining Goizueta, and in 2009 was a visiting associate professor of marketing at the Wharton School at the University of Pennsylvania. She received her PhD from the University of Florida (Go Gators!) and enjoys life with her kids. Tennis, red wine, and New England summers come in a very close second.
Website: sandyjap.com

Von der hinteren Coverseite

“Sandy Jap is one of the most astute and experienced of all business marketing experts. Here, she tackles one of the most fundamentally important but misunderstood and neglected topics―how to build productive relationships with other businesses. Full of rich examples and practical research-grounded insights, Partnering with the Frenemy is enlightening and inspiring as to the possible rewards of managing business partners correctly.”
―Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business

 

“A delightful approach to solving a difficult business problem. Dr. Jap takes a refreshing look at business partnerships and builds a solid case for how many of these fail. She provides an analytical view of what goes wrong and gives actionable advice for how to take a more successful, long-lasting approach to partnering. Definitely a more nuanced discussion than your average business book.”
―Silke Talsma, Ph.D., Kimberly Clark Corporation

 

Why Crucial Business Partnerships Implode―and How to Keep It from Happening to You

 

Partnering with the Frenemy is about the dark side of business relationships. Why do crucial business partnerships and alliances fail more than succeed, and how can organizations keep this from happening? It’s more than just a paradox: It’s a disaster. Jap uncovers the hidden dynamics of organizational relationships, helping to anticipate, prevent, and solve the problems that lead them to implode. This is a must read for all businesses, nonprofits, government agencies, and any other group whose success depends on ongoing partnerships.

Integrating her own pioneering research with insightful case studies, Jap presents specific steps to bulletproof your partnerships and to adapt your relationship management strategies to a constantly changing environment and competitive landscape. You’ll learn how to balance the crucial financial and social aspects of your key business relationships…because business may be business, but the individuals who drive this are 100% human.

Details zur Ausgabe

• Verlag: Pearson Education (US)
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 0134386353
• ISBN 13: 9780134386355
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 288
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar