Meetings, Expositions, Events, and Conventions: An Introduction to the Industry - Hardcover

Fenich, George G.

Hardcover

ISBN 10: 0134735900 ISBN 13: 9780134735900

Verlag: Pearson Education (US), 2018

Inhaltsangabe

For courses in events and convention management.

The most thorough, up-to-date text on the MEEC industry
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC – meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry’s most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition.

Über diesen Titel

Über die Autorin bzw. den Autor

George G. Fenich, PhD, is a professor in the School of Hospitality Leadership at East Carolina University. Dr. Fenich worked in the hospitality industry for 15 years before joining academe. He teaches and researches in the area of conventions and meetings, has written over 75 academic articles, and has presented at over 200 conferences ― including the International Council on Hotel Restaurant and Institutional Education, the Destination Marketing Association International, the Association for Convention Operations Management, the International Association of Assembly Managers, AHTMM in Istanbul, Taipei, and Mauritius, the International Conference on Meetings & Events held in Shanghai, China, the Professional Convention Management Association, and IMEX: America and Frankfurt, among others. He is on the editorial board of six academic journals ― including editor-in-chief for the Journal of Convention and Event Tourism. He is also the principal of the consulting firm Fenich & Associates LLC.

Details zur Ausgabe

• Verlag: Pearson Education (US)
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 0134735900
• ISBN 13: 9780134735900
• Einband: Gebundene Ausgabe
• Auflage: 5
• Anzahl der Seiten: 368
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien