Diamond: Contempo Visual Merchand _5 - Softcover

Diamond Professor Emeritus, Jay

 
9780135007617: Diamond: Contempo Visual Merchand _5
Softcover
ISBN 10: 0135007615 ISBN 13: 9780135007617
Verlag: Pearson, 2010

Inhaltsangabe

The trusted visual merchandising resource for students and professionals alike, CONTEMPORARY VISUAL MERCHANDISING, 5/e introduces every aspect of modern visual merchandising, from point-of-purchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this edition adds a new chapter on visual merchandising to multicultural consumers, and another on green initiatives and environmentally-aware visual design. It contains new examples and artwork from retailers of all sizes, including an expanded 24-page full-color section.

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Verlag
Pearson
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0135007615
ISBN 13 
9780135007617
Einband
Taschenbuch
Auflage
5
Anzahl der Seiten
360
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien