Strategy:A View From The Top: International Edition - Softcover

Kluyver Cornelis, De; John, Pearce

Softcover

ISBN 10: 0135013194 ISBN 13: 9780135013199

Verlag: Financial Times Prentice Hall, 2008

Inhaltsangabe

For undergraduate and graduate strategy courses.

 

This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.

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Reseña del editor

For undergraduate and graduate strategy courses. This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.

Reseña del editor

A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants.

Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 0135013194
• ISBN 13: 9780135013199
• Einband: Tapa blanda
• Anzahl der Seiten: 304
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien