Investigating Communication: An Introduction to Research Methods - Hardcover

Frey, Lawrence R.; Etc.

 
9780135034262: Investigating Communication: An Introduction to Research Methods
Hardcover
ISBN 10: 0135034264 ISBN 13: 9780135034262
Verlag: Prentice-Hall, 1990

Inhaltsangabe

Book by Frey Lawrence R Botan Carl H Friedman Paul G Kreps

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Reseña del editor

This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods.

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Verlag
Prentice-Hall
Erscheinungsdatum
1990
Sprache
Englisch
ISBN 10 
0135034264
ISBN 13 
9780135034262
Einband
Tapa dura
Anzahl der Seiten
400
Kontakt zum Hersteller
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Verantwortliche Person
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