Consumer Behavior:United States Edition - Hardcover

Leon, Schiffman; Leslie, Kanuk

 
9780135053010: Consumer Behavior:United States Edition
Hardcover
ISBN 10: 0135053013 ISBN 13: 9780135053010
Verlag: Financial Times Prentice Hall, 2009

Inhaltsangabe

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about customers' purchases in order to implement a strategy with greater precision.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about customers' purchases in order to implement a strategy with greater precision.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Financial Times Prentice Hall
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0135053013
ISBN 13 
9780135053010
Einband
Tapa dura
Anzahl der Seiten
518
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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Softcover