Basic Marketing Research with Excel: Using Microsoft Excel Data Analysis - Softcover

Burns, Alvin; Burns, Alvin C.; Bush, Ronald F.

Softcover

ISBN 10: 0135078229 ISBN 13: 9780135078228

Verlag: Pearson, 2024

Inhaltsangabe

A concise presentation of marketing research fundamentals.

 

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

 

The ISBN above is just for the standalone book,  if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.

 

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

 

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Über diesen Titel

Über die Autorin bzw. den Autor

About our authors Alvin C. Burns, Professor and Head, Emeritus, Professor of Marketing (retired), is the former Ourso Distinguished Chair of Marketing/Chairperson of Marketing in the E. J. Ourso College of Business Administration at Louisiana State University. He received his doctorate in marketing from Indiana University and an MBA from the University of Tennessee. Al has taught undergraduate and masters courses as well as doctoral seminars in marketing research forover 40 years. During this time, he has supervised many marketing research projects conducted for business-to-consumer, business-to-business and not-for-profit organizations. His articles have appeared in the Journal of Marketing Research, Journal of Business Research, Journal of Advertising Research and others. He is a Fellow in the Association for Business Simulation and Experiential Learning. He resides in Baton Rouge, Louisiana, with his wife, Jeanne Burns. Ann Veeck is Professor of Marketing at Western Michigan University. She received her PhD in business, with a major in marketing and a minor in statistics, from Louisiana State University and her Master of Marketing Research degree from the University of Georgia. She has taught marketing research and marketing analytics courses to thousands of undergraduate and MBA students for 25 years, using this marketing research text. The focus of her research is family and food consumption patterns in developing nations, with an emphasis on China. She has also published extensively on best learning practices in marketing. She has received the top teaching award from Western Michigan University, the top teaching and research awards from Haworth College of Business and a national award for innovative teaching from the Marketing Management Association. Ann lives in Kalamazoo, Michigan, with her husband, Gregory Veeck.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 0135078229
• ISBN 13: 9780135078228
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 416
• Kontakt zum Hersteller: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Niederlande