Inhaltsangabe
For courses in Introduction to Hospitality.
This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.
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For courses in Introduction to Hospitality. This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers' coursework and their careers.
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Introduction to Hospitality
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Pearson Education, Limited, 2008
ISBN 10: 0135139287
ISBN 13: 9780135139288
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Anbieter: Allied Book Company Inc., Ligonier, IN, USA
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ISBN 10: 0135139287
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Beispielbild für diese ISBN
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Pearson / Prentice Hall, Upper Saddle River, NJ, 2009
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Verkäuferbewertung 5 von 5 Sternen
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