Text and Cases (Exploring Corporate Strategy) - Softcover

Johnson, Gerry; Scholes, Kevan

Softcover

ISBN 10: 0135256356 ISBN 13: 9780135256350

Verlag: Pearson Education Limited, 1997

Inhaltsangabe

Book by Johnson Gerry Scholes Kevan

Über diesen Titel

Reseña del editor

This book brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy. Features include: an approach based on economic analysis and planning, and organizational decision-making within a social, political and cultural process; a strongly European/international perspective, with more than 60 company illustrations; an integrated treatment of the cultural context of strategy; coverage of the increasingly important issues of power and process of strategy, formulation and change; a case section comprising 17 studies. The text includes diagrams of key frameworks, chapter introductions, end-of-section work assignments, references and key readings. Features new to the fourth edition include: competences, core competences and links to the value chain; bases of stategy at corporate and business level; global aspects of strategic management; corporate parenting and control; strategic architecture; networks, allians and virtual organizations; the strategic importance of information; and mechanisms of strategic change.

Details zur Ausgabe

• Verlag: Pearson Education Limited
• Erscheinungsdatum: 1997
• ISBN 10: 0135256356
• ISBN 13: 9780135256350
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 736