Business Strategy: An Asia Pacific Focus - Softcover

Chow, Irene PhD; Holbert, Neil PhD; Kelley, Lane PhD; Yu, Julie PhD

 
9780135258583: Business Strategy: An Asia Pacific Focus

Inhaltsangabe

For Undergraduate and Graduate Strategic Management courses. Written from the perspective that both the cases and the conceptual foundation must be considered from the Asian-Pacific perspective when studying business strategies in the Asia-Pacific region.

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