Managing Business Communications: An Applied Process Approach - Softcover

Bogert, Judith W.; Worley, Rebecca B.

 
9780135486290: Managing Business Communications: An Applied Process Approach

Inhaltsangabe

Focusing on the process of effective communication design (oral and written), this volume helps readers: (1) understand the ways in which language, people, and organizations work, (2) develop strategies for communication, and (3) prepare effective business communications requiring exposition, persuasion, and argument.

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