Marketing Management: Analysis, Planning and Control Philip Kotler Prentice Hall
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Anbieter: Hamelyn, Madrid, M, Spanien
Zustand: Fair. : Este libro, 'Marketing Management: Analysis, Planning, and Control', es una obra de Philip Kotler publicada por Prentice Hall. Se trata de la cuarta edición, con 722 páginas, que explora la gestión del marketing desde una perspectiva analítica y multidisciplinaria. El libro incluye referencias bibliográficas e índices, y está dirigido a estudiantes y profesionales del marketing. EAN: 9780135579756 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Management Autor: Philip Kotler Editorial: Prentice Hall Idioma: en Páginas: 722 Formato: tapa dura. Bestandsnummer des Verkäufers Happ-2025-11-19-c150609f
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