Inhaltsangabe
Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.
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Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.
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Interpreting Communication Research : A Case Study Approach
Verlag:
Pearson Education, Limited, 1992
ISBN 10: 0135891108
ISBN 13: 9780135891100
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Interpreting Communication Research : A Case Study Approach
Verlag:
Pearson Education, Limited, 1992
ISBN 10: 0135891108
ISBN 13: 9780135891100
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Interpreting Communication Research: A Case Study Approach
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Interpreting Communication Research: A Case Study Approach
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